Enclosed with this message is the first chapter of “Bud”
Schulman’s new book entitled “Change Your Practice
Successfully”. "Bud" is well known in the Orthodontic
profession and was recently appointed as a Director of the College
of Diplomats of the American Board of Orthodontics, the only
non-doctor on the Board.
This is the second edition of this widely used book for doctors to
improve their practices, first published in 1983. The first
edition was widely used by the profession and “Bud” believes
that the new edition is greatly enhanced by the addition of two
new chapters. One of these chapters is written by John McGill and
covers the taxable aspects to both buyer and seller when creating
the transfer of a practice. The second addition to the original
book is a chapter by Dr. David Gage, a psychologist who deals
primarily with interpersonal relations in partnerships. We hope
that you will enjoy the enclosed chapter and find it helpful when
you graduate and select your position in the Orthodontic
profession.
“Bud” Schulman is a long-time consultant who started this
Group of exceptional Orthodontic Practices in 1968. The Group
started with just ten practices and now consists of one hundred
and twenty five practices that each gross over $1,000,000. The
success of the Group is based upon the sharinE of ideas by the
members that help the members manage their practices to a higher
standard of success than Orthodontic practices in general. “Higher
Standards of Success” does not just mean: more money, it also
means fewer days worked per year and a happier and well-rewarded
staff.
If you would like to know more about our Group, and perhaps decide
you would like to consider becoming a part of one of our
practices, either by purchase, by becoming a partner in one of
these practices, or even by just working in one of them to learn
more about how to practice Orthodontics successfully, please
contact Dr. Tom Longwell at 724-327-7874 or 941-
383-7502. Tom is a retired Orthodontist who divides his life
between his original home in western Pennsylvania and Florida. Tom
was a part of our Group for many years and helps the students and
our Group members “match-up” their needs and the students “desires”
to enable both young and old to come together on a proper basis.
We wish you well in your chosen profession and truly hope that
your future in this wonderful profession will bring you
satisfaction - emotional satisfaction for the people you treat and
help,financial satisfaction for your future professional efforts,
and professional satisfaction for the appreciation you will
receive from the patients you help to improve their lives.
Best wishes,
The Super Schulman Orthodontic Study Group
WHEN - WHY PARTNERSHIP FROM THE YOUNG DOCTOR’S STANDPOINT
There are only two reasons for undertaking partnership. They are:
1. When a doctor in his fifties, or perhaps early sixties, is
seeking an orderly way to reduce his time commitment and then to
retire, there must be a “Transitional Arrangement”. We shall
discuss this at length later in this chapter.
2. The second reason for partnership is when the current practice
owner believes that he has carried the practice to as high a level
as he can. Therefore he wishes to have another doctor join him. He
is prepared to split the treatment burden, the management effort,
perhaps over a period of time he would split the profit equally.
He also believes partnership will enable the practice to continue
to grow and be productive.
First to examine in detail Reason 1:
There are several factors that the newly graduated doctor should
be aware of as he approaches this arrangement:
Usually an older doctor seeks to bring in a new doctor and to
reduce his own present work commitment. He has the further desire
to retire within a period of several years. He wishes the entering
doctor to assume some of the treatment responsibility from the
very beginning of the arrangement.
This is a reasonable expectation, and in most cases this
assumption of much of the treatment responsibility by the entering
doctor works out just fine. NOT ALWAYS, however! There are
potential problems to be aware of and to guard against for the
young doctor entering into this pact.
The practice may be quite small relative to practices of this
nature in general. That would mean that there would not be enough
practice net income (profit) to pay reasonable salaries to both
the senior doctor and the junior doctor. Should that be the case,
there is only one choice.
The senior doctor should immediately retire, or as soon as an
orderly transfer of the practice can be arranged. For most
practices that should take six months to two years. Some senior
doctors might wish to stay longer, but it just isn’t reasonable
to do so. The practice net income is inadequate to provide a
living income for two families. Where this situation exists, the
senior doctor must stay just long enough to introduce the entering
doctor to the patient family and the referral base..
In the case of a specialty practice, there must be an effort made
by the senior doctor to introduce the new doctor to the senior
doctor’s referring sources. The doctor who faces retirement must
be prepared to give his referring doctors a STRONG message:
That message is: The senior doctor will consider it a “personal
favor” for the referring doctors to continue to refer their
specialty patients to the replacement doctor. The reason the
continuance of the referral pattern for the specialty patient in
truth is - every entering doctor purchasing a practice from a
retiring doctor expects to pay for it with income derived from the
practice.
Should the present referring doctors discontinue their historic
referral pattern of sending their patients to this practice, the
new doctor’s income will decline, perhaps drastically. Then -
the entering doctor finds that he doesn’t have enough generated
net income (profit) to make a modest living for himself and to pay
for the practice. Note the sequence of the preceding sentence:
First, the purchasing doctor must make a living, however modest it
may be. ONLY THEN will he make payments for the practice purchase
to the now-retired senior doctor.
This leads us to state a PROFOUND TRUTH! From the standpoint of a
doctor seeking to get into his chosen profession - the LARGER the
practice that he contemplates purchasing, the better off he is!
The chances are that he will make a living and be able to pay off
the obligation for the purchase of the practice. The pay-off
period will probably be shorter, less painful, and more
financially rewarding than if he had purchased a smaller practice
for a lower purchase price and proceeded on the theory that he
would further build the practice.
Let us add some additional TRUTHS in the consideration of the
purchase of an older doctor’s practice.
Virtually all practices will take from five to ten years to
complete the purchase payments. THE LARGER THE PRACTICE IS AT THE
TIME OF PURCHASE, THE MORE NET INCOME WILL BECOME AVAILABLE FOR
PERSONAL LIVING AND FOR PAYING OFF THE SELLING DOCTOR! That
sentence should be expanded.
The senior doctor should always train the entering doctor on the
mode of practice. Obviously the young doctor who becomes trained
to treat a larger patient family will have an improved basis for
his own future well-being.
There is one further truth to be added to the previous premise: It
is easier to build a practice from a large base than to build a
practice from a small base or NO base. Think about it! It makes
good sense. With a larger patient family, there are more people to
influence their friends to come to that practice than if the
practice is small and has fewer patients to influence for
increasing the patient family size.
That same premise proves why it is better to buy an existing
practice than it is to start a practice from NOTHING, when there
are NO patients to influence their friends to come to you for
their medical/dental needs.
This explains why there are so few new practices starting from
scratch these days. Years ago most new doctors opened an office
and slowly developed an active patient family. It is far easier,
quicker, and less costly to purchase the practice of a retiring
doctor. The larger the practice being purchased, the sooner the
new doctor achieves a level of comfortable income, satisfaction,
and professional maturity.
There are still too many cases in which a senior doctor (50 to 65)
with too many patients - thinking of retirement - wishing to
reduce his commitment - and desiring a transition with a minimal
income reduction, seeks a graduating doctor to join him in his
practice.
He makes the lowest possible commitment of guaranteed income to
the young doctor, a verbal promise of ownership to come later in
order to bring the young doctor aboard. Frequently there is NO
contract to start. The senior doctor may also delay establishing a
written plan for the transfer of the practice. The senior may also
delay as long as possible the reduction of his personal practice
income and increasing the income of the young doctor. He further
delays, as long as possible, announcing the price he expects the
young doctor to pay for purchasing the practice. At times he doesn’t
commit to anything in contract form. The senior doctor plays the
role of surrogate father to the young doctor.
THE DAY FINALLY ARRIVES WHEN THE SENIOR DOCTOR MUST RETIRE -
EITHER HAPPILY OR UNHAPPILY. Then - THE SENIOR DOCTOR IS AT THE
MERCY OF THE YOUNG DOCTOR! This is the price doctors pay for NOT
properly planning the entry of a young doctor and the price and
transition program to follow. It happens less frequently than in
the past, but still much too often
To be completely fair: Many senior doctors are too kind and
develop such a warm and loving relationship with their junior
doctor that when the time comes for them to leave the practice,
they just about give away the practice.
I recall one such situation, where the junior doctor LEFT the
practice two years after joining a senior doctor in the above
situation. He told me that he “resented” the condition of
being considered the SON of the senior doctor. The senior also
intruded into his personal life as well as acting as his mentor in
the practice. The young doctor told me:
“He wanted to treat me like the son he never had. I have my own
father who I love and respect. I resented his desire to intrude
into my personal life. I found it unacceptable and thus decided to
leave”.
However, every proposed basis for purchase begs the question: How
can a young, just graduated doctor be expected to know how large a
practice SHOULD BE, COULD BE, as well as a host of other questions
that must be answered when he is ready to face the world in his
chosen profession. He is surely not well prepared to know these
economic factors, monetary practice values, and so many other
transition conditions. Let us list the questions that he is rn-prepared
to face!
1. What is a practice WORTH?
2. How should it be paid for?
3. What are the Income Tax implications of the payment for the
practice being purchased?
4. What is the profitability of the practice being considered
compared to the profession in general? Is the Net Profit and the
percentage of Net Profit average, better than average, or worse
than average?
5. Is there real estate associated with the contemplated purchase?
Is it owned by the doctor selling the practice? Is the lease “FAIR”
and does it last for a period of time long enough to guarantee
continued occupancy for not less than the pay-off period? Is there
an option to purchase the real estate being offered? Is the
purchase option reasonable?
SO MANY QUESTIONS? WHERE TO FIN]) THE ANSWERS?
NEVER rely solely on a Practice Salesman to provide the answers to
these questions! The contemplating purchaser must have his own
knowledgeable advisor, one who has no personal or monetary
interest in the transaction, and who will help evaluate the
answers to the above questions. Who to turn to?
Acknowledgeable advisor could be the Accountant that will be
retained in the event the practice is purchased. This is “chancy”
however, as just about EVERY Accountant (and Attorney) who
believes his advice will lead to a new long-lasting client will
profess to have EXPERT advice and knowledge about the profession,
the real estate, and every other question that is associated with
the decision to purchase the practice. The key is to obtain
references to determine the quality of services provided, as well
as the level of actual experience with similar practices the
accountant has.
There are so many questions that present themselves that are
crucial to the just-graduated doctor that it must be frightening
beyond belief to that neophyte doctor. These are all good, serious
questions. How DOES a young, inexperienced doctor face all these
crucial questions?
HE MUST HAVE ADVICE! Usually his teachers can be of some help.
They should be able to recognize a GOOD or EXCELLENT practice.
They probably can’t be expected to know what a “fair” price
is for the neophyte doctor to agree to pay for the practice.
Perhaps they will know a capable and experienced Consultant who
could advise the purchaser as to the “fairness” of the price,
the rental conditions for commercial property in the area, and
even the kind of purchase option for the real estate that could be
prepared
Most Graduate Training Programs offer some especially successful
doctors of the medical or dental specialty to act as teachers to
these emerging doctors. These teachers are most often very
successful in their specialty areas. They donate their time to
this teaching effort as their way of thanking the profession for
the blessings they have received. Most often these part-time,
successful doctors can be approached and will be helpful in
evaluating the contemplated entry into the profession. They may be
able to separately advise the young doctor as to whom to turn for
advice about the real estate matters that present themselves.
Now let us turn to the YOUNG doctor who will NOT be facing the
senior doctor’s retirement in the near future, and who wishes to
become a partner.
There is one fear that presents itself: Is the doctor
seeking a partner running a TRULY SUCCESSFUL PRACTICE? Or is this
doctor less-than-successful and is turning to another doctor to
help him build up this practice? It would be unusual for the young
graduating doctor to tell the difference! Here too, turning to a
part-time successful practitioner for advice may be the best
source for help.
Many practices wishing to bring in another doctor to the practice
are reluctant to give out financial information until there is a
serious indication of forming a relationship.
That is understandable. From the time that revelation of
information occurs, however, the contemplating purchaser must be
in a position to evaluate the practice performance being
considered to join - as well as - the actual OFFER being made to
work at the practice. What is the program for sharing profits?
What will be expected as payment for the partnership interest
being purchased?
Probably the most important questions to be answered are:
IS THIS PRACTICE WORTH JOINING? IS IT AN EXCEPTIONAL PRACTICE, OR
IS IT LESS THAN EXCEPTIONAL LOOKING FOR A CRUTCH TO BRING IT UP TO
A HIGHER LEVEL OF SUCCESS?
There is one rather easy test that can determine the above
condition. If the practice Net Income does not seem sufficient to
COMFORTABLY provide two doctors with reasonable annual incomes,
the chances are quite conclusive that the practice is in need of a
Consultant rather than a partner.
It seems appropriate for the young graduating doctor to ask two
definitive questions. They are:
1. What was the Gross Income of the practice for each of the past
three years? Does it show growth? Is it “flat”? Is it
declining?
2. How many new patients have joined the practice in each of the
past three years? The answer is revealing only to some degree. The
need for new patients is always great in Specialty practices,
whereas Primary Care practices do not need a great many new
patients each year.
This is not the same as joining a rather small practice where the
senior doctor is planning to retire in the immediate or near
future. In that situation, the acceptance by the young doctor
could be a proper choice, especially if the young doctor believes
that he can build the practice and that it WILL provide an
ADEQUATE living and also provide the ability to pay for the
practice.
However, let me repeat - when the available Net Profit is
insufficient to provide two doctors with satisfactory annual
personal incomes, and where both doctors intend to continue to
work with the practice, quickly dismiss the opportunity to join
that practice.
When the practice being considered for joining by a newly
graduating doctor is being run by a younger doctor who doesn’t
contemplate retirement in the next decade - -
AND--
When it is determined that the practice being considered is truly
a LARGE and PROFITABLE practice - - AND - -
When your association will lead to an EQUAL ownership status with
the principal of the practice - - AND - -
When the present owner/doctor is truly over-worked and overwhelmed
- - PLEASE DO - - JOIN THIS PRACTICE. Your future should
be_______.
Be sure to use the proper help in making arrangements to join any
practice - once you have decided that THIS is the practice you
wish to purchase or join. Be certain that all agreements are
committed to writing and are properly prepared.
To close this section, I would like to reveal that the easiest
partnerships I ever work with - and ALWAYS look forward to being
involved with - are those of a father-son practice transfer
program.
Invariably, I find that the father always wants to do MORE for the
son than is “usual”. He is ready to provide a higher starting
salary than is customary. He is ready to quickly share profits of
the practice. In several such programs, the father has said to me:
“Would it be all right for the practice to purchase a car for my
son? He could really use a new car.” I spend more effort in
restraining the senior than I ever need when I am helping with a
junior/senior partnership of unrelated doctors.
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